Principles of Marketing
Session
Dynamic Session
Class Number
44239
Career
Credit
Units
3 units
Grading
Graded
Description
MKT 100 Principles of Marketing (3 cr.) Presents principles, methods and problems involved in the marketing of goods, services and ideas to consumers and organizational buyers. Discusses present-day problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of the marketing mix and market research, plus legal, social, ethical, e-commerce and international considerations in marketing. Lecture 3 hours per week.
Class Attributes
Delivered by Central Virginia
Notes
Students should log into this Canvas course on the first day of classes. E-mail instructor at WallingK@centralvirginia.edu using your VCCS e-mail account with questions. Proctored testing required.
Class Actions
Class Details
Instructor(s)
Kayla Walling
Meets
TBA
Dates
08/19/2019 - 12/17/2019
Room
TBA
Instruction Mode
Online w/E-Rate
Campus
CVCC Campus & Locations
Location
Virtual
Components
Lecture Required
Class Availability
Status
Open
Seats Taken
11
Seats Open
9
Class Capacity
20
Wait List Total
0
Wait List Capacity
0